![]() Hendrickson highlights that the question to ask when repurposing any content is, "Is this valuable to my audience?" With live content, there's a second layer to it. Repurposing content only works if it's valuable to your audience. ![]() Tips On Repurposing Your Facebook Live Content 1. Click the three vertical dots and click 'Download.' It should begin immediately and save to your desktop.Click the three horizontal dots on the bottom right of the screen and click 'Download Video.' The window will then automatically refresh and only have that video on the screen.Click 'Your Videos,' and select the video you'd like to download.Click on your profile picture in the top left corner.You can save a lot on production costs by re-using past footage and building from it instead of starting from scratch. "The biggest benefit of a live is the low cost and low production needs." While lives can be complicated, they can also be as simple as a person in front of a camera," says Kelly Hendrickson, social media marketing manager at HubSpot. "Live can be a great way for businesses who are light on resources to make video content. The main benefit of repurposing live content is saving time and money. From there, you can brainstorm ways to extend the video's shelf life. ![]() You can then use a transcription app, like Descript, to get a written version of the content, adding to your audio and visual formats. The first thing you can do after downloading your video is share it on your timeline for followers who may have missed the live session. Facebook does not currently allow users to download their live videos to their phones or other mobile devices. Yes, you can download Facebook Live videos but only on a computer. ![]() ![]() With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. It's all about reframing it to fit your goals. But in fact, you can use that same video to produce 10 more pieces of content. You may think that once your live Facebook video has ended, it's no longer usable. You wouldn't wear a shirt once and throw it out, right? That's because you know you can style it in many different ways depending on the look and feel you're going for. Think of live content like an item of clothing in your closet. ![]()
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